Friday, March 18, 2011

The Endangered List (Case File #100) - BRAND X screening in N.Y.C.!

We were planning to cover Win Chamberlain's counterculture comedy BRAND X (1970) as an Endangered List entry sometime next month, but the announcement this week of a screening in New York on April 9th inspired us to move it up and make it our 100th case file!


Wynn Chamberlain’s BRAND X is a nearly lost masterpiece of 1960s counterculture cinema. Primarily known as a painter, Chamberlain’s sole film stands alongside the best work of experimental filmmakers Jack Smith, Ron Rice, and Jonas Mekas, combining the energy of jazz improvisation with the new truths revealed by the cut-up method. Produced during the aftermath of the assassinations of Robert Kennedy and Malcolm X, the film uses the medium of commercial television to expose and ridicule the politics of the era. BRAND X parodies the creative bankruptcy of the medium by following Taylor Mead’s aimless TV channel surfing. As he jumps from one program to another, his lingering on commercials and sudden distractions perfectly reveal the terminal boredom guaranteed by the networks. Chamberlain’s fecund parody of soap operas, game shows, sermons, and late shows unravels the sexuality, brainwashing, and stupidity of these programs.

BRAND X combines an incredible cast of Factory regulars and downtown legends including Mead, Tally Brown, Candy Darling, Sam Shepard, and Frank Cavestani to tell this story. Chamberlain lived and worked at 222 Bowery throughout the planning and production of BRAND X, and the building’s converted gymnasium, which was a studio for both Mark Rothko and Michael Goldberg, also doubled as a soundstage for the filming.

Held hostage by a film distribution company since 1971, this is the first public screening in four decades. It will be followed by a discussion with filmmaker Wynn Chamberlain, music director Ken Lauber, and others.

Saturday, April 9, 2011
3:00 PM - New Museum Theatre

235 Bowery
New York, NY 10002
(212) 219-1222

$6.00 - Members
$8.00 - General public

For more information on Win Chamberlain and BRAND X, go HERE.


SammyC said...

For lots more about Wynn Chamberlain and also some quotes from some other reviews of Brand X - see

Temple of Schlock said...

Thanks Sammy! We'll put the link in the initial post, too.

SammyC said...

And now we have a website - check out

Also upcoming screenings at

The Hammer museum in Los Angeles -

DOX Festival, Copenhagen - October

The Harvard film archive - November

SammyC said...

Also now there will be two screenings at the Berlin International Film Festival -