Sunday, June 11, 2017

Movie Ad of the Week: ATOKA (1979)

The country music festival "48 Hours in Atoka" occurred on Labor Day weekend 1975 (August 30-31) on a 1,500-acre tract of cleared land in Atoka county in southern Oklahoma, halfway between Tulsa and Dallas. Tickets were $10.00 and attendees were advised to bring their own food, which they could then cook over a 100-foot-long flaming pit. The musical performances ran 48 hours straight and included such acts as Willie Nelson, Waylon Jennings, Jerry Lee Lewis, Freddy Fender, and Hoyt Axton. Postmortem news coverage, some of it extremely negative, reported the attendance as anywhere from 30,000 to 100,000. Filmmaker Robert Hinkle and his camera crew were in the crowd that weekend, and four years later, a film titled ATOKA opened in select theaters (The ads above & below are from Phoenix, AZ during the weekend of June 8th, 1979).

Salem, OR - September 19, 1979

Shreveport, LA - November 4, 1979

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