Sunday, August 24, 2014
Movie Ad of the Week: ONE MORE MINUTE (1980) a.k.a. THE DAY AFTER HALLOWEEN (1981)
'Down Under' director Simon Wincer's first theatrical film, SNAPSHOT (1979), opened in Detroit on June 6, 1980 as ONE MORE MINUTE with a typically misleading ad campaign from distributor Group 1 Films.
"Don't open the door... Don't answer the phone... Don't look in the attic... It's there and it wants you!"
Based on that tag line, one might expect a vampire, werewolf, or chest-bursting alien -- but no, the terrifying "it" is actually a Mr. Whippy ice cream truck.
Four months later, Group 1 retitled it THE DAY AFTER HALLOWEEN to cash in on you-know-what, and when Mr. Whippy rolled into the New York area with this new moniker on February 20, 1981, the reception it received from horror fans was downright chilly!