'Down Under' director Simon Wincer's first theatrical film, SNAPSHOT (1979), opened in Detroit on June 6, 1980 as ONE MORE MINUTE with a typically misleading ad campaign from distributor Group 1 Films.
"Don't open the door... Don't answer the phone... Don't look in the attic... It's there and it wants you!"
Based on that tag line, one might expect a vampire, werewolf, or chest-bursting alien -- but no, the terrifying "it" is actually a Mr. Whippy ice cream truck.
Four months later, Group 1 retitled it THE DAY AFTER HALLOWEEN to cash in on you-know-what, and when Mr. Whippy rolled into the New York area with this new moniker on February 20, 1981, the reception it received from horror fans was downright chilly!
They did a good job marketing this weird melodrama, I remember seeing the videobox and it reminded me of Demented.
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