Movie Ad of the Week: THE NAUGHTY CHEERLEADER w/ PLAYMATES (1978)

THE NAUGHTY CHEERLEADER (1978) is a West German production starring Barbi Benton, Klaus Kinski, Lionel Stander, Jeff Cooper and Broderick Crawford. Filmed in 1970 and based on Lynn Keefe's novel How Did a Nice Girl Like You Get Into This Business?, it was released in the U.S. under that title (later shortened to HOW DID A NICE GIRL LIKE YOU...?) by Saxton Films/Hampton International in 1972. Later, it was acquired by Sam Sherman of Indendent-International, who shortened the title again (to NICE GIRL) and booked it as a flat-rate second feature before hitting pay dirt with the cheerleader angle (For the whole story, read our interview with Sam Sherman).

The second feature, PLAYMATES, is a French film originally titled LE BAL DES VOYOUS (1968), starring Donna Michelle (MICKEY ONE, BEACH BLANKET BINGO) and Linda Veras (FACE TO FACE, SABATA). Presented in the U.S. by Jack H. Harris, it was first released with a self-applied X rating in 1969, through V.I.P. Distributors. Harris submitted it to the MPAA for a rating in 1973 (it received an R), and kept it in circulation for the rest of the decade.