In 1973, New Line Cinema acquired a trio of 1930s "scare" films -- COCAINE FIENDS (1935), REEFER MADNESS (1936) and SEX MADNESS (1938) -- and reissued them as campy cult films on the college/art house circuit. Here's an ad from January 1976, where they're together on a triple bill advertised as "The Holy Smoke Show."
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